The most powerful content creation strategy you're not using. In 1996, bill Gates wrote an essay called Content is King, and he said content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on. If you're not […]
My biggest advertising mistake and what I learned. Many people assume I've always been at the level I'm at now, and the level I'm at now isn't the best. I can still get better and improve. But I'm a New York Times bestselling author. I'm a sought-after entrepreneur and marketer. I'm a thought leader in […]
The easiest SEO strategy I've ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn't mean that you can't […]
Google's helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don't really flow within […]
With SEO, you would think that it's too hard to outrank a big company because they have a high domain authority, thousands, if not millions, of backlinks, and they have a big marketing team with a huge ad budget. So it's impossible to outrank them, right? Wrong, actually, it's very doable. What most people don't […]
"The loudest person in the room is the weakest." Have you ever heard that quote? I got it from "American Gangster," Denzel Washington. Have you ever been to a networking event and just seen someone blinged-out? I'm talking about tones of jewelry, watches, everything gold, diamond out, right? Or they roll up to one of […]
The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. RESOURCES & LINKS: ____________________________________________ CodeCanyon: Google Data Studio: Asana: Trello: Ubersuggest: ____________________________________________ The first skill I have for you is creativity. See, in SEO, one of the […]
Wouldn't it be cool if AI did your marketing for you? Well, now it can. Today, I'm going to break down how AI is changing marketing and SEO. Look, technology has made marketing easy. Today, I want to share some of those tools that can make your life easier, and also talk about the future […]
SEO's tough and usually requires a big team. Wouldn't it be great if there was a way to do SEO, when you're a solo entrepreneur? Look, there is. Today I'm going to break down a realistic approach to SEO for busy solo entrepreneurs. RESOURCES & LINKS: ____________________________________________ Ubersuggest: ____________________________________________ If you don't have a big […]
Did you know that focusing too much on SEO, can actually hurt your traffic? Today, I'm going to go over the optimization trap, when SEO actually hurts your traffic. RESOURCES & LINKS: ____________________________________________ Ubersuggest: ____________________________________________ Look, a lot of people think that you can keep optimizing the same page over and over on your site […]
