Have you noticed that when you search on Google, in most cases, they know what you're looking for? It's because they're using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. […]
Boost your subscriber list. Get more opens. Drive more email campaign ROI than ever. Learn how in NP Digital + Maropost’s webinar on 11/1 at 8am PST! Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: ►Subscribe: to learn more secret SEO tips. Find […]
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, […]
How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don't. And search […]
You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, "I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it's an e-commerce website. How do I add targeting country and […]
Google's helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don't really flow within […]
Rethink your marketing with this unorthodox concept. I was born in London, my mom was born in India, my dad was born in Uganda. When I was a baby, my mom and dad wanted to move to America. So, we ended up making our way to sunny California. Now in India, my mom had a […]
Digital marketing strategies that just work. There are a lot of digital marketing strategies out there. How do you know which ones to use? Which ones to start out with, especially if you're starting off? Today I'm going to break down five strategies that just work when you're starting off. RESOURCES & LINKS: ____________________________________________ Hello […]
The best digital marketing strategy you've never tried. I've tried a lot of marketing tactics over the year, and I've tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you're in. Other tactics just don't work as well. And some tactics work specifically […]
With SEO, you would think that it's too hard to outrank a big company because they have a high domain authority, thousands, if not millions, of backlinks, and they have a big marketing team with a huge ad budget. So it's impossible to outrank them, right? Wrong, actually, it's very doable. What most people don't […]
