This is a clip from my talk at the Traffic and Conversion Summit 2021 in San Diego. My presentation was titled: How to Convert Your Casual Audience into Superfans. The future of business is about building community, and within it, Superfans. And these Superfans become the best marketing team that you could ever ask for, […]
Most authors aspire to make "one of those bestseller lists" – the New York Times, Wall Street Journal, or USA Today. But what happens if you don't? Is the book a complete failure? My previous book, Will It Fly, became a Wall Street Journal Bestseller after the first week, so I had expected Superfans, my […]
It's been a crazy summer in both my work and family life! From putting on my own conference to launching a brand new book, trips to Orlando, Wyoming and London, and even a shout out from my favorite character of Stranger Things, a lot has happened! Here's how things went down, what's in progress, what's […]
