In this video I explain why I choose to acquire Magnetic Marketing and Dan Kennedy's life work!
Dan Kennedy was the original pioneer of direct response marketing and is why I am where I am today. Even if you have never heard the name Dan Kennedy, if you are in the world of marketing, I guarantee you have implemented one of his strategies or ideas in your business.
Dan Kennedy is one of the greatest marketers to have ever lived and I am so excited to be able to share what he knows with future generations to come.
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Chapters:
00:00 – Who Is Dan Kennedy
03:35 – How I first learned about Dan Kennedy
05:22 – The Day Dan Kennedy "Died"
08:10 – Acquiring Magnetic Marketing
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What is your favourite Dan Kennedy quote? One of mine is: “Ultimately, the business
that can spend the most to acquire a customer wins.”
Be someone. Be somewhere. Be doing something.
@Shanika Wijeyesekera That’s a damn good quote. I’m glad that energy component is in there too.
@A WH “We live in a celeb centered world. Be one. Marketing is not for the nuns.” These lines from one of the no BS books. Haha
Brass Balls. Not so much a particular quote, but the theme of asking for the price you want. The first few moments of that talk are pretty funny when he mentions the story about the wheelbarrow!
Pioneers come home full of arrows
Let’s use this info for freedom for our children!
Thanks RB and team
Even after all these years I am constantly surprised at how Russell continues to find new levels to take things to. He’s the living embodiment that there’s always a “new comma” to aim for. Lots of people who are tasting success for the first time can consider themselves the New Comma Club (Nc^2 “n c-squared”) and can make generational wealth for their family just by looking at what Russell has done and is doing and implementing it for themselves.
Great job Russell.
I really appreciate that. How are you looking for the next best thing?
Love his work. Dan Kennedy’s work is written all over every copywriting book written in the last 20 years. We all owe him so much for his contribution to marketing.
It’s incredible… isn’t it?!?
@Russell Brunson – ClickFunnels It is. I ordered another two of his books yesterday because of your video.
Thank you Russell for being intentional to serve the next generation with these solid foundations, strategies.
I’m thankful I get the opportunity to!!!
This made me hold back tears. Dan is a legend
“Productivity is the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”
Love this
What happens when you combine two legends together??? I don’t know…let’s go find out!!
Congratulations, Russell…I think you’ll make a terrific custodian of Dan’s lifework.
I love this! Back in around 1990 I paid to hear Dan Kennedy LIVE in Vancouver. He presented with Zig Ziglar and Peter Lowe. I saw my first table rush when Dan Kennedy gave his presentation and sold his book and course. That was 31 years ago!
It’s good that you are giving respect and taking his legacy who taught you everything :).
Most people don’t acknowledge there teachers 🙂
I wouldn’t be here today without him!!!
Wow, what a great investment you have made! Huge congrats Russell. I love Dans’ work and have learned so much from reading his books. I look forward to seeing how you expand his legacy.
I feel so happy to hear this news… Like happy deep in my heart… Dan’s work landed on the hands of one of his best student… this is an important moment in the marketing history… Thanks to this day…
Dan Kennedy is a legend. Congratz Russell, I couldn’t think of anyone else better to carry on the legacy of his work and keep sharing it with the world.
Hell yeah Russell. This production quality is amazing. But Dan is an absolute legend thank you for putting this together.