Have you noticed that when you search on Google, in most cases, they know what you're looking for? It's because they're using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. […]
Marketing has turned into omnichannel approach in which you drive traffic and sales through multiple channels, not just one. And in marketing, they talk about this thing called the rule of seven, which reinforces omnichannel. What the rule of seven is about is when someone hears or sees or interacts with your brand seven times, […]
I've been running a lot of Instagram experiments, not only on my Neil Patel account, but also on 38 other accounts in a variety of different industries. If you want to see some of these experiments in real time, then just follow me on Instagram. My username is NeilPatel. Either way, I'm going to break […]
What Google's Quick Read tells us about the future of SEO. If you haven't seen yet, Google's running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It's actually been going on for a bit. So […]
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This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people […]
Seven tips for selecting a performance marketing agency. I've been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they're a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to […]
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, […]
How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don't. And search […]
You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, "I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it's an e-commerce website. How do I add targeting country and […]
