10 Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing

Don't try to go viral. Post COVID what you're going to see is a lot of people continuing with online commerce. Which is going to increase the demand for digital marketing, but it's also going to increase how competitive digital marketing is as well. Focus on what you're naturally better at because that's what you'll enjoy. And just double down on being the best person at that one thing.


With the pandemic, there's been a big boom on anything internet based. It's convenient, you can get it delivered to you, you don't have to worry about COVID. And what you'll end up seeing in the future as well is because people are starting to order off of Amazon. People who have never ordered before, like my parents or people who are older, ordered online sites now, right? Like they're ordering from e-commerce sites. They're getting used to it, they're seeing how actually it can be cheaper and more convenient than even going to the store.

So post COVID what you're going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing. But it's also going to increase how competitive digital marketing is as well. Which means you're going to have to spend more money, spend more time, more resources to get the same results that you were getting before.

When we look at content marketing. The stats are pretty basic in which there's over a billion blogs and there's roughly 7 billion people in this world. So you have roughly one blog for every seven people. That's a lot of content. And then you have TikTok, you have LinkedIn, you have Clubhouse, you have Instagram. The number of social platforms out there has continually been increasing.

People are now repurposing content, continually trying to build an audience. There's so much noise in the marketplace that it's harder to stand out. No matter what you're doing, you can jump over Lamborghini's and if you're jumping over Lamborghini's and it used to go viral on YouTube everyone's jumping over Lamborghini's right now, and it doesn't go that viral anymore.

The point I'm trying to make is there is a lot of content and they'll continually be more content. And even though people are producing content at mass scale I personally don't see it actually decreasing over time. What I do see is people struggling to stand out. So you're going to see more noise and even if more content is being produced you're not going to see as much content stand out. Or you're not going to notice much.

Just like, you know how you have banner blindness, you see banner ads so often you tend to ignore them. You'll start doing similar things with content. And there's a lot of tools that are coming up which AI is helping you create content, actually becoming easier to create it.

There's tools like Canva that help you create the visual images even quicker. So it's just going to cause more people to create even more content. But again, I believe people are going to have quote unquote, content blindness, similar to banner blindness, in which they're going to ignore most of the content.

Think about doing a podcast interview but on Facebook. And you can use the streaming platforms to go live on Facebook, LinkedIn, YouTube, Instagram. And you can do an interview everywhere at the same time, which can help you grow quicker.

The second content format that I'm experimenting with is reels. Okay, so everyone has a different version of reel. Shorts, there's TikTok, right? It's been a very pro platform, but the content is pretty much the same. If you create these quote unquote reels, what ends up happening is the people who see that content can be more than just your followers, so it's another easy way to grow.

Don't try to go viral. You know, the other day I was talking to a friend and he's like, how many video views do you have? And I'm like, I have 37 million video views. And I did it without going viral.

And I was like, it's just consistency. You keep creating content. You keep pushing it out there on the social platforms. You'll keep doing well. And people are gunning for that. Let me just create that one hit wonder and get lucky.

And I'm like, that's not in your control but what is in your control is consistency, hard work, and just doing it for a very, very long time.

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    29 Responses to 10 Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing

    1. Raman Ghimire July 3, 2021 at 3:37 pm #

      First comment!

      • Neil Patel July 3, 2021 at 10:36 pm #

        Nice 🙂

    2. Muna Mohamed July 3, 2021 at 3:37 pm #

      Hello neli pat I have website but I donot have traffic

      • Muna Mohamed July 3, 2021 at 4:20 pm #

        @Ranjan Nayak whatever

      • Ranjan Nayak July 3, 2021 at 4:33 pm #

        @Muna Mohamed no it’s wrong

      • Muna Mohamed July 3, 2021 at 6:26 pm #

        @Ranjan Nayak okay brother what is wrong

      • Neil Patel July 3, 2021 at 10:36 pm #

        Do SEO 🙂

      • Ranjan Nayak July 4, 2021 at 3:46 am #

        @Muna Mohamed write it Neil Patel

    3. Ali Alba July 3, 2021 at 3:55 pm #

      Great interview. I’ll be consistent. Don’t try to go viral.

      • Neil Patel July 3, 2021 at 10:36 pm #

        Consistency is key 🙂

    4. AMNOW TECH July 3, 2021 at 4:19 pm #

      Wow this is a great interview
      Sir about the video upload on blogger I was able to do soo
      Today my question is you have made mention of Word press. About WordPress and Blogger ( which is one is better for blogging )

      • Raj Y July 3, 2021 at 6:38 pm #

        WordPress is always good

    5. Ganesh Menon July 3, 2021 at 5:20 pm #

      How to learn an start earning from digital marketing from scratch

    6. JPKSHUFFLE July 3, 2021 at 6:36 pm #

      Someone know what is the link of MAS blog cited by, Patel? Thanks a LOT!

    7. Marketing Harry July 3, 2021 at 6:43 pm #

      This live interview has been such a blessing – super happy to see it uploaded on your channel as well, Neil!

      • Neil Patel July 3, 2021 at 10:34 pm #

        Glad you enjoyed it!

      • dFruitzig a July 4, 2021 at 2:01 pm #

        Oh wow. I knew it was you, Harry. Thank you for presenting the interview. Kudos!

    8. Cindy Sandars July 3, 2021 at 11:08 pm #

      Thanks so much for your honesty. I really love your videos. Same 4 rules always:
      Do what you love.
      Be an expert at it.
      Be consistent.
      Work hard.

    9. Daniel July 3, 2021 at 11:11 pm #

      Hi Neil, how you promote on social media by chatting with people if I do it they will all refuse to do it. Do you have a specific technique? Thanks

    10. Haytham Abdel Fattah July 3, 2021 at 11:20 pm #

      Thanks for a great vid Neil… one question, would you think FB is gonna block my ads for Red Light Therapy ? FDA has approved it.

    11. ceshar O. July 3, 2021 at 11:45 pm #

      Very rich content like always you do Neil!

    12. Mark Jourdan Senatin July 4, 2021 at 12:59 am #

      That’s what I like from Neil Patel “The Prince Of SEO himself.”

    13. Mark Jourdan Senatin July 4, 2021 at 1:09 am #

      Neil is the real deal. After all these years. His the one and only person that gives massive value ever since and gives it out all his secrets for FREE. That he teaches you then implement and it literally works.

    14. Apna career July 4, 2021 at 6:26 am #

      Can work with you if yes then how?

    15. Ilia P. July 4, 2021 at 8:33 am #

      Does this guy take interviews of other people also? Where to watch that? Thanks

    16. Jishu Raj bora July 4, 2021 at 10:22 am #

      Sir plz guide me i am new in here how can i create my own site

    17. Manoj Agadi July 4, 2021 at 2:47 pm #

      Outstanding Information Sir.

    18. AMediA4X July 4, 2021 at 3:36 pm #

      Thank you Neil, I encourage many of those that I training via A4X and my Frega Consultancy to use your ubersuggest and to watch your video’s. I also teach them your processes. You truly are a SEO master veteran.

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