TikTok isn’t just for Gen Z. In fact, it’s rapidly emerging as one of the most important ways for audiences to search and collect information to inform their purchasing decisions. Didn’t think TikTok and SEO belonged in the same sentence? Think again. 00:00 Intro 00:59 Step 1 | Understand Your Audience and Their Search Intent […]
Customer service is everything – and not just because negative reviews can tank your credibility. Here’s a customer service tip I learned early on that I still try and live by every single day. 00:00 Intro 00:41 The Tip 00:58 Use Casual Subject Lines 01:31 Adopt a Conversational Tone in Your Content 01:57 Improve Your […]
How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you […]
Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them […]
In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal. For […]
