5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads

Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns.

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The higher your Google AdWords quality score, the cheaper you're going to be paying per click.

The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things.

Number one, target very specific keywords.

Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking.

The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple because you're also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone's looking for the food, you're going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof.

So make sure you add in negative keywords.

Third, group your ppc keywords.

What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group.

So the higher your click-through rate, the cheaper your ads will be.

And the higher your click-through rate, the better your quality score is going to be.

The fourth tip I have for you continues to optimize your ad text.

If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up.

By testing, you're going to be able to figure out what works and what doesn't work. If you're unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a keyword, go to SEMrush, put in a keyword, and it'll show you the history of all the people who have been bidding on that keyword and what their ad copy was.

Last but not least, optimize your landing page.

If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up.

If your landing page sucks and people keep bouncing back off, well, Google's going to ding your quality score. The way you can landing page is,

A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you're much more likely to keep the visitor on there and convert.

B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that page to create a better user experience.

That's it. Follow all those techniques and tactics, and you're going to be able to improve your Google AdWords quality score and your inbound marketing efforts.

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    36 Responses to 5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads

    1. Harsh shah October 23, 2017 at 1:48 pm #

      Thanks for the great content.

      • Neil Patel October 24, 2017 at 6:35 pm #

        You’re very welcome!

    2. childhood memories October 23, 2017 at 2:45 pm #

      Do social bookmarking and article directory submission till works?..nice video

      • Neil Patel October 24, 2017 at 6:35 pm #

        Social bookmarking, yes. Article directory submissions, not so much.

    3. Mangesh Rane October 23, 2017 at 2:47 pm #

      Thanx for another eye opening Video

      • Neil Patel October 24, 2017 at 6:35 pm #

        You’re very welcome!

    4. Manav Singh October 23, 2017 at 3:33 pm #

      I don’t wait for anyother channel to upload video as much as I wait for you. Thank you for your videos.

      • Neil Patel October 24, 2017 at 6:34 pm #

        That’s very kind of you, Manav. I hope you can use these tips in your new internship 🙂

    5. Sanjay Shinde October 23, 2017 at 8:28 pm #

      Very informative. Thanks Neil.

      • Neil Patel October 24, 2017 at 6:33 pm #

        You’re welcome Sanjay! 🙂

    6. Asifur Rahman Rakib October 24, 2017 at 4:52 am #

      Great Tips for increasing google adwords quality score

      • Neil Patel October 24, 2017 at 6:32 pm #

        Glad to help!

    7. raj verma January 19, 2018 at 8:11 am #

      How can I contact you if I need any help regards my business ??

      • Neil Patel January 22, 2018 at 10:43 pm #

        You can reach me via email at neil@neilpatel.com or you can leave a comment here.

    8. mike galante March 8, 2018 at 4:18 pm #

      SEMRUSH is not performing. is there any other program that would do the job?

    9. Latest Released April 25, 2018 at 5:34 pm #

      God Bless You

      • Neil Patel April 26, 2018 at 10:36 am #


    10. Gutsy Fox May 3, 2018 at 11:36 pm #

      Thanks Neil…this is so informative, yet succinct. I’m subscribing and will be watching your other videos.

      • Neil Patel May 4, 2018 at 2:12 pm #

        You’re very welcome!

    11. Digital Riyan May 24, 2018 at 1:31 pm #

      Nice video and tips for improving quality score even if you want to improve more quality score check landing page also.

      • Neil Patel May 24, 2018 at 5:04 pm #


    12. Gary Bolt June 14, 2018 at 2:17 pm #

      Thanks for the advice

      • Neil Patel June 14, 2018 at 3:29 pm #

        You’re welcome!

    13. Baldeep Birak June 15, 2018 at 9:22 pm #

      Great tips Neil. Need to move away from broad match.

      • Neil Patel June 16, 2018 at 10:30 am #


    14. Str8 ReaL estate Company June 16, 2018 at 7:05 pm #

      ” Hi, What about Phrase Match??”

      • Neil Patel June 16, 2018 at 7:48 pm #

        Doesn’t really work like it used to

    15. Cameron Roe July 7, 2018 at 1:55 pm #

      Great tips Neil! I’m also a big fan of SEMRush. Thanks for the video!

      • Neil Patel July 7, 2018 at 2:33 pm #

        You are very welcome!

    16. Michael Agnello February 6, 2019 at 9:29 pm #

      Dude I’ve got to be honest. These old videos are so much better than (most of) your new ones. Way more dense with actionable information. Thank you for everything, but especially your pre-2016 – early 2018 content

      • Neil Patel February 7, 2019 at 9:24 am #

        Thanks for the feedback, Michael. I appreciate your honesty!

    17. सपना चौधरी February 12, 2019 at 2:40 pm #

      You are a seo expert
      I know about you
      You are the king of the Internet world

      • Neil Patel February 13, 2019 at 4:18 pm #


      • Desmond Bale May 11, 2019 at 12:25 am #

        These guys definitely know their stuff! After working with 2 different agencies I was reluctant to work with another PPC / SEO company. Happy to report that I made the right call. Admittedly I have a seasonal business but have had my best off-season to date. Scaling up in 2018 and Admasterseo was a big part of that. My sales kept soaring and booming in just a short while of using (Advertmasterseo@yandex com)

    18. Erez Elias March 13, 2019 at 12:43 am #

      I like the simplicity. Awesome, as always.

      • Neil Patel March 13, 2019 at 2:15 pm #

        Thanks, Erez!

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