7 Essential Skills Digital Content Writers Need

What you need to do as a writer is, you need to have concise statements.

How to Write Blog Posts That Consistently Rank Well on Google:

How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content):

How to Come Up With Content Ideas That Drive Traffic:


So if you're a writer, you're writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don't, what's causing them to bounce. It won't explicitly tell you what's causing them to bounce, but you can make some educational based guess based on the data that they're providing. It'll also tell you the type of content that converts the best, the type of content that doesn't.

So that way, when you're writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that's someone buying right then and there, or turning into lead, and it'll provide you that data.

If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that's all great and fine and dandy, but that doesn't necessarily mean that what you're writing is going to convert into revenue.

So there's over a billion blogs on the internet. That's roughly one for every seven people. There's a lot of blogs. The amount of content that's being pushed out each day is so overwhelming. We don't really need much more content, everyone's regurgitate the same information.

If you don't have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don't have a strategy in place and a plan of action, then all you're going to be doing is producing content that doesn't really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don't have the strategy and how you're going to attack that, and how you're going to go forward, then you're just wasting your time and energy.

So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what's in your space that's popular. So there's a tool called Ubersuggest that I have, and you can use it for free. You can type in a keyword or a phrase and click on when you're in Ubersuggest you want to go to the content ideas report, it'll tell you what's popular based off of social shares, like Facebook and Pinterest.

Search traffic, what ranks well in Google and how much traffic does it get and what keywords is a rank for.

And the third thing is links. What other sites are linking to it because they like the content? So you want to look at the topics and the exact headline that are doing well, and it'll also show you in the tool, what doesn't do well. So you want to more so focus on creating content that's popular on what people like.

Now, you don't want to just copy that and regurgitate what's already existing on the web, but you want to do something that's better than that. Think of skyscrapers. And in the United States we may have the Empire State Building, then you may have someone in Dubai who's like, ah, we're going to create the Burj Khalifa, I think was what it's called. And it's going to be even taller, it's going to be double the height. I'm making it up. You're going to have somebody in China say, we're going to do triple the height, we're going to have our buildings go into the clouds.

The point I'm making is, you want your content to stand out and be unique, go above and beyond what people are already doing. because if something's already popular and have worked well, if you do something that's double, triple better, you're much more likely to have your content do really well too.

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    23 Responses to 7 Essential Skills Digital Content Writers Need

    1. kishore kumar July 22, 2021 at 2:04 pm #

      Very Informative Neil 🙂

      • Neil Patel July 22, 2021 at 3:21 pm #

        Glad you think so!

    2. Vinod Trivedi July 22, 2021 at 2:14 pm #

      Sir, please can you tell me that how profitable is coding compared to blogging? And how to use blogging and app development?

      • Neil Patel July 22, 2021 at 3:22 pm #

        It’s definitely a helpful skill to know but its not as necessary as it once was because so many of the tools handle the coding for you nowadays.

    3. J July 22, 2021 at 2:16 pm #

      im so glad you are bringing up creativity and writing skills <3

      • Neil Patel July 22, 2021 at 3:22 pm #


    4. Vinod Trivedi July 22, 2021 at 2:18 pm #

      Sir, do, you think that other platforms like YouTube would come into the future and the age of digital assets will emerge?

      • Neil Patel July 22, 2021 at 5:05 pm #

        It’s always possible 🙂

    5. Md. Liaquat Ali July 22, 2021 at 3:26 pm #

      Excellent content, Neil. Take care of your physical health. God bless you.

      • Neil Patel July 22, 2021 at 5:05 pm #

        You as well 🙂

    6. Rubel Syed July 22, 2021 at 3:29 pm #

      The purpose of producing content is generating traffic and converting them into lead, right? As far as I’m concerned with these two processes which is writers write to drive traffic and marketeers try to convert them into potential lead. What do you think? Analytics is absolutely important for writers to assume users’ behaviour, their intent, bounce rate, etc. Undoubtedly, there might be several other reasons for bounce rate and this is a quite common issue due to pogo-sticking. I beg of your pardon if I’m mistaken.
      Why I’m writing all these is in my recent interview session, I have had a bad experience with this ‘bounce rate’ as the first question I was asked after the written aptitude test, why I think bounce rate relates to texual content by the interviewer (probably not an head hunter or HR professional). I put my logic and received a creepy smile.
      With no surprise, the next question was “What’s your salary expectation?” meaning “You’re disqualified”. I’d like to mention that it is pretty much renowned digital marketing agency inmy country.
      Thank you VERY MUCH for your explanation Boss.

      • Neil Patel July 22, 2021 at 5:10 pm #

        Hello there,

        To me asking “What’s your salary expectation?” doesn’t mean your disqualified. They may be asking that question because they’re looking to hire you.

    7. Roman Reigns July 22, 2021 at 3:41 pm #

      Why are you not uploading videos of yourself, interviews not as much as effective as your videos. Just my opinion.

      • Neil Patel July 22, 2021 at 5:13 pm #

        I’m just testing with some different formats 🙂 It’s not a forever thing.

    8. lukas July 22, 2021 at 3:50 pm #

      Hello, I made dropshipping website but I can’t get any sales, could you please help me?

      • Neil Patel July 22, 2021 at 5:13 pm #

        Are you doing SEO or paid ads?

      • lukas July 22, 2021 at 7:19 pm #

        @Neil Patel i am trying to do both

    9. Shahbaz Liaquat July 22, 2021 at 4:13 pm #

      Thanku Patel..❤

      • Neil Patel July 22, 2021 at 5:10 pm #

        You’re very welcome.

    10. Dhruv Prasanna July 22, 2021 at 5:35 pm #

      Is there any way I can find local businesses to cold email ? Or would I have to google search each industry and go to their contact us page and get the email id?

    11. Pratik Shinde July 22, 2021 at 5:50 pm #

      Thank you so much Neil
      As a beginner Writer, these tips are really helpful to me!

    12. AMNOW TECH July 22, 2021 at 8:10 pm #

      This will be helpful to me thanks

    13. Sohail July 22, 2021 at 10:13 pm #

      Heyy neil please make a video on comparison between Webflow and wordpress,webflow is the ultimate wordpress killer

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