Conversion Hacks – CRO Unlocked

Today is another day of CRO Unlocked. How do you use recordings? We talked about Crazy Egg last week. Crazy Egg is a tool that can help you see how your visitors engage with your website and figure out how you can modify them so you can easily improve your conversions.

Now, one of the features in Crazy Egg is user recordings in which you can see the mouse movements and video recordings of how people are interacting with your website, where they're getting stuck, what issues they may have so that way you can fix it and improve your conversion rate. So how do you use video recording?

Download the Assets mentioned in this course:
Crazy Egg:

When you're going through the process you pick your site. If you have multiple domains, you can set up on multiple sites and when the recording is enabled, Pay Tracking lets you pick which pages, which views that you want to see when people have like rapid clicks because they feel like something is wrong.

And when you're doing this video recording, you don't have to record every session, you can just do 500 sessions straight or every other or random sampling, there's a lot of options.

Because if you have a survey and three people gave you data on their conversion rate and things like that, technically you wouldn't survey them about your conversion rate but you would survey them about let's say pricing for example or you're surveying on let's say what products that you may end up releasing in the future, what features they may end up wanting to see.

Fill a two people to respond, it's not really enough to make informed decision. And then there's also qualitative data as well which we'll go over in the course.

And you'll find that a lot of it has to do with conversion funnels such as how people are going throughout your website and the best funnels oftentimes are a bit more complex than this and they look something more like this and don't stress out about it.

I also want you to use landing pages because you can create specific pages on your site to create a specific experience for a specific type of user and then maximize your leads or even sales, some landing page tips for you.

I've also found that adding videos works really well so instead of having that really long scrolling page, you can get a lot of that messaging out in a video which is easier to comprehend on a smartphone or an iPhone than it would be to scroll through and read 12 pages of texts on an iPhone.

And it allow you to change things like your call to action buttons, it'll allow you to change the colors, your messaging, your headlines and a lot of different things so that way you can optimize your conversion rate.

And when you're going through this process, you're probably wondering, hmm, what can I change to generate more sales? Well, the first thing is removing the friction during the sales funnel. At every stage, the visitor being forced to make choices between a large number options.

One strategy that very few people talked about when it comes to CRO is making your customers love you. Amazon gets more conversions because a lot of people love their experience and love using them.

So a few things I want you to start testing is your headlines, your call to action, any graphic that you're using within your sales process. And of course your copy such as your product descriptions, your service descriptions, anything that is text-based that you really think can affect if people are going to buy or not from you.

And if you use them, you'll do well and here are some of those best practices. You want to show testimonials, customer reviews, social proof, customer views are super important, not just basic one sentence ones but the more detailed even if they take images even better, you want to showcase your credibility, your new constant communication.

Users tend to leave if your site just loads too slowly, you can go to, put in your URL and go to the site audit report and you can see your site speed and how you can improve there. I also recommend checking out loyalty perks.

As for a checklist, keep your changes small and manageable. If you try to do too big, too crazy changes when you're first starting off, it's going to feel overwhelming and you're going to find that very little is going to get done. It's going to be hard to run tests and it's just going to take you forever.

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    25 Responses to Conversion Hacks – CRO Unlocked

    1. The BOSS Lyfe May 3, 2021 at 2:48 pm #

      Thanks for this 3 part series…….great information as always….Keep em coming!

      • Neil Patel May 3, 2021 at 6:02 pm #

        Thanks, will do!

    2. Qasim Iftikhar May 3, 2021 at 2:58 pm #

      Love it ❣️❤️

      • Neil Patel May 3, 2021 at 6:02 pm #

        I’m glad 🙂

      • Qasim Iftikhar May 3, 2021 at 7:47 pm #

        You made my day ❤️

    3. Super Overdrive May 3, 2021 at 4:27 pm #

      Neil, I keep seeing people wait until they have a large audience of like 20,000 subscribers or followers before launching their course. Would launching to a smaller audience of like 1000 subscribers do any harm? Should I wait til its bigger? What would you do?

      • Neil Patel May 3, 2021 at 6:05 pm #

        It is helpful to have a base to start so you know that you will get some ROI 🙂

    4. Henry Hodge May 3, 2021 at 4:35 pm #

      left a message on your website for a call back or email back. nobody got back to me.

      • Neil Patel May 3, 2021 at 6:05 pm #

        It can take some time as we get a lot of inquiries. My apologies, friend 🙂

      • Henry Hodge May 3, 2021 at 6:30 pm #

        @Neil Patel I left a message about 1 month ago. Can I call or email someone for your service as I’m really interested.

    5. MISSION INFINITIVE May 3, 2021 at 5:04 pm #

      Solve my dought bro. Blogger which Google gives us for blogging is good or not. Then what’s the difference between wordpress and Blogger?

      • Neil Patel May 3, 2021 at 6:06 pm #

        WordPress allows you to create an entire website and blog, while Blogger is just for blogging.

      • MISSION INFINITIVE May 3, 2021 at 6:11 pm #

        So can we do blogging on blogger like wordpress and get tons of traffic?

      • G Fish May 3, 2021 at 11:15 pm #

        @MISSION INFINITIVE yes you can

        I suggest checking the company called >>> Adventago

        “ You can search them online “

        Hope this helps you buddy. They will massively help you

    6. G Fish May 3, 2021 at 11:11 pm #

      Your voice sounds like it dropped


      • Neil Patel May 4, 2021 at 7:08 pm #

        That’s what people keep saying in the comments! Maybe it’s because I’m not recording in the studio.

    7. Digital Dhaval May 4, 2021 at 3:15 am #

      Thank you for this✅

    8. J May 4, 2021 at 3:32 am #

      okay, i need to lock time for your courses this weekend to catch up, lol.

      • Neil Patel May 4, 2021 at 7:08 pm #

        They will always be there so take your time 🙂

    9. Manoj Agadi May 4, 2021 at 12:10 pm #

      Outstanding Information Sir. Each and Every Video of this course is giving massive information on how to leverage conversion rate optimization for the website/business.

      • Neil Patel May 4, 2021 at 7:12 pm #

        I’m so happy it’s helping you, Manoj 🙂

    10. Coen van Hees May 4, 2021 at 3:01 pm #

      Thanks, great video as always Neil!

      • Neil Patel May 4, 2021 at 7:17 pm #

        Glad you enjoyed it

    11. SEO Neurons May 4, 2021 at 3:04 pm #


      • Neil Patel May 4, 2021 at 7:17 pm #

        Glad to hear that

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