How I Collected 714,000 Emails Through A Simple Quiz

Have you ever heard the saying that, "The money's in the list?" Well, how do you go and build that email list and generate money from it? Hey everyone, I'm Neil Patel and today, I'm going to break down how I collected 714,000 emails through a simple quiz.


Well, first off, there's a tool that you can check out, LeadQuizzes.

So let's go over to the website and I'm going to do this in a new incognito window. So As you can see here, this is my site. Let's say I scroll down, want to read a blog post, or an article on how to start a blog. I'm clicking, I'm a reader. I'm like, yeah, I don't care to sign in. That's quick. I don't care to click on the call to action. You know what? I want to leave the website and let me go somewhere else.

You see here, exit pop-up shows up and the exit pop-up is a quiz. Want more SEO traffic? And you can end up doing something like this for lead quizzes. You can do a quiz on fitness, you can do a quiz on losing weight or muscle memory or accounting or finance or modeling or furniture, whatever it may be.

And LeadQuizzes can help you come up with ideas, but typically, anything where someone can get results at the end, which is what people take a quiz for, anything that gives them a personal assessment, like what type of home decor do you like if you're selling furniture or if you're selling art, what kind of art is right for you?

So I've learned a few things from the quiz. First off, you don't want too many questions.

If someone doesn't want to take it, they can click the X button. and this is answer nine quick questions and I'll give you a personalized seven-week action plan. So some will put in the URL. If they try to put in their URL like, it's pretty sophisticated.

Whatever quiz you're doing, you want to customize it to people because then they'll be happier with the quiz. They're more likely to put in their information and you can collect the email.

I don't want them to commit to zero because zero means they're not going to get any results. Even though I don't make any money, if they take this quiz, I want people to get results.

So let's say they can either click or again, you can slide. And then it says, please wait, you completed the quiz. We'll give you assessment and we'll email it to you.

So you put in your name, email, phone number and then I have a little tick box that says, I agree to receive my quiz results in a series of email that'll teach me how to get more traffic. I will also have read an agreed to privacy policy and terms of service.

I recommend you all visit the course checkout with your legal counsel, with what you should put right there. It can work differently for every single country, but we have a disclaimer and we don't let people put in their information without selecting it. And if they, of course, don't select this, then we don't want to send out emails without their permission.

And we also use bot filters to make sure people just aren't spamming others or putting in junk information in there, but that is how I built up my email list and it's worked out really well.

As you notice in the last step here, I don't have a back button because when you do that, what we find is a lot of people will go back. They don't put it in, but if they get to the very end, you'll get a lot of emails, high completion rate.

Over 80% of the people that get to this page put in their information, which is high converting for us. we're testing removing some questions.

We found that the less questions you ask, ideally under seven, like six, seven, you end up generating more emails and quizzes and responses compared to if you asked 10 questions.

And we also found that if you asked two little questions, like three, it's not enough and your completion rate may be high on the quiz, but the amount of people that put in their name and email, we found that actually drastically reduces and goes down.

So we found somewhere as the sweet spot is around six, seven, somewhere around there, but you should test it out because every audience is different. But this is the easiest and simplest way to generate more emails.

I've tested everything from sliders to just simple exit pop-up saying, hey, put in your email for a free e-book. Nothing's worked as well as a quiz.

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    28 Responses to How I Collected 714,000 Emails Through A Simple Quiz

    1. PrK Zoomin March 25, 2021 at 2:01 pm #

      The Secret to happiness is flowing, not forcing.

      • Neil Patel March 25, 2021 at 5:53 pm #

        Definitely 🙂

    2. Tuhin T20 Tips March 25, 2021 at 2:02 pm #

      Thanks sir

      • Neil Patel March 25, 2021 at 5:53 pm #

        Welcome 🙂

    3. Connie Maldonado March 25, 2021 at 2:06 pm #

      Love it! Awesome.

      • Neil Patel March 25, 2021 at 5:55 pm #

        Thank you!

    4. M D March 25, 2021 at 2:13 pm #

      Hi Neil, how did you create this quiz?

      • Neil Patel March 25, 2021 at 5:55 pm #

        I did it through custom coding but there are tools you can use to help you 🙂

    5. Vinod Trivedi March 25, 2021 at 2:15 pm #

      Is email list an asset because every tech giant collect our email.

      How to monetize this list please make video on this.

      • Neil Patel March 25, 2021 at 5:56 pm #

        It’s definitely an asset 🙂

    6. Vinod Trivedi March 25, 2021 at 2:18 pm #

      Sir, E A T is very confusing for me as far as I got an understand that it’s about to address our readers concern, getting quality high authority backlinks and make great user experience.

      But for expertise how to show this and how to create better author page.

      • Neil Patel March 25, 2021 at 5:56 pm #

        By linking to relevant studies and research throughout your blog to prove that the facts you’re sharing are backed my experts 🙂

    7. Vinod Trivedi March 25, 2021 at 2:19 pm #

      Backlinks are not as important in seo as it was in previous times so, how to rank my website as fast as follow.

      • Neil Patel March 25, 2021 at 5:56 pm #

        Follow SEO best practices 🙂

    8. Sahil Ali March 25, 2021 at 2:24 pm #

      Hey Neil do you have any plans to make videos on mastering Facebook Ads, if not then please consider! Thanks in advance.

      • Neil Patel March 25, 2021 at 5:57 pm #

        Thanks for the suggestion 🙂

    9. tonester241 March 25, 2021 at 2:31 pm #

      Great info Neil. Thank you.

      I’m curious how you personalize their action plan that they get for free when there are so many questions and options that people may click. For instance, answering one question such as how would you rate your knowledge on SEO, beginner, intermediate or advanced, then it would be easy to come up with a personalized action plan, but when you add an additional question, such as, do you know coding, yes or no, now you’re adding to the complexity to the action plan you give them.

      I’m thinking the personalized action plan is really a general plan based on the answers to 1 or 2 questions only.

      I’m gonna try to figure out a quiz for my niche, gardening, and implement it.

    10. damini parande March 25, 2021 at 3:13 pm #

      After what amount of traffic, should we consider collecting emails?

      • Neil Patel March 25, 2021 at 5:57 pm #

        I’d try collecting them right from the start 🙂

      • damini parande March 25, 2021 at 6:12 pm #

        @Neil Patel are there any free tools to create quizzes?

    11. aldean fenton March 25, 2021 at 3:34 pm #

      Thanks for the great tip, Neil. This is very helpful!!

      • Neil Patel March 25, 2021 at 5:58 pm #

        Glad it was helpful!

    12. Daniel Wesley March 25, 2021 at 3:38 pm #

      I like the idea of using the quiz on exit. On mobile, what’s your best recommendation for exit intent settings?

      • Neil Patel March 25, 2021 at 5:59 pm #

        When the mouse is near the X

      • BlushandBar March 25, 2021 at 10:05 pm #

        @Neil Patel Mouse / X is for desktop, what about for mobile?

    13. hussain habib March 25, 2021 at 6:01 pm #

      Getting inspired daily ❤️

      • Neil Patel March 25, 2021 at 6:03 pm #

        Awesome! 🙂

    14. Gabriel Tapia March 25, 2021 at 6:46 pm #

      Any free alternatives to leadquizzes?

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