How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don't always give you a ton of notice when they finally roll one out.
The bottom line is you simply can't afford to ignore Google or the many algorithm updates that are to come in the future. It's important to understand that Google's ranking system actually consists of multiple algorithms. It's not just one easy-to-understand system. In fact, there are over 200 components that factor into Google's algorithm.
The next time you hear an update has been rolled out, imagine it's an entire interconnected process, not just one simple lever being pulled. Here are a few essential tips for staying ahead of Google's algorithm update so you'll never get left behind.
RESOURCES & LINKS:
Google Search Essentials:
Step one, set up Google Alerts. Tracking every single update that Google makes can be exhausting, but you can't afford to miss out on the big core algorithm update. With Google Alerts, you'll receive a notification directly in your inbox whenever algorithm updates are mentioned online, giving you enough time to prepare and tweak your SEO strategy if needed mentally.
Another great way to stay on top of algorithm changes is to follow Google Search Liaison on Twitter. Its official account essentially does what Google Alerts does, but tracks social media mentions instead, and while we're on the subject of Google, user tools such as Search Console and Use Google Analytics, they can help you identify unusual traffic activity as well as random spikes or dips in conversion.
Major traffic or conversions changes could indicate that your SEO has been affected by an algorithm change. It could be positive or negative. From there, you want to check out blogs, like search engine Roundtable and search engine Land, which typically covers what's happening, and I also cover them on neilpatel.com.
Step two, avoid Blackhat SEO practices. It's got a spooky name for a pretty good reason. Some of these practices might just help you gain a short term advantage, but it won't last long and it could even lead to penalty which could seriously harm your business's long term chances of ranking high on Google. You might even get blacklisted. Google's pretty smart. They can recognize when you're up to no good. Instead, read through Google Search Essentials.
Step three, optimize the user experience. Every update has one overarching goal: to show users the sites they love that provide the most helpful information and that are most beneficial. Look, a bad user experience can be disastrous for your traffic.
Ensure you also have a comprehensive internal linking structure, a fast-loading website, and quality content. You can use tools like DeepCrawl, BuzzSumo, Found, and more to see how your website is performing, and you can use tools like Crazy Egg to create a heat map that shows you where people are clicking on your website and where they don't, and you can use this data to improve your user experience as well.
Step four, keep your content fresh. I did not follow Google updates that much. Why? Because they happen so often and so quickly that it's almost impossible for me to anticipate everything that Google will change fully. What I did was I started prioritizing creating exceptional, user-friendly content and stuff that my audience actually wants to read.
Step five, use tools that determine what updates are affecting your website. Notice a decline in traffic as of lately? It might not be a random fluke. It might have been an algorithm change. Here are two tools that can help you identify what the heck went wrong.
The first is check out Google Search Console. It contains a ton of awesome resources that you can use to diagnose common performance issues and identify potential algorithm penalties.
Then the other tool that you have, Semrush Sensor. This tool breaks down what is changing for each industry when it comes to algorithm updates.
With these five strategies, you should be good to go and ready for whatever Google throws your way, and if you want even more help, check out my ad agency, NP Digital, where we help companies with their Google problems and heck, all their digital marketing problems.
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Hey, what is the ( 6:16 )logdna search console. Kindly clarify…
He said, Log in to search console
Login to search console
That was going to be my question, also. The closed caption wrote LogDNA, an IBM Cloud product, so I was confused when it was described as a free Google tool. I’m glad I read all the comments first.
This was very valuable information for me. As you can see, I took careful notes. Thank you very much for this.
The last update has wrecked my blog
I’m so sorry to hear that, friend. Try reading this I hope it helps: https://neilpatel.com/blog/googles-spam-update/
@Neil Patel thanks
There are quite a few things you can do to recover once you have identifed what update hit your site.
@Let’s Talk SEO how do you even find out?
@Let’s Talk SEO how do I solve that
You have 1.11 million subscribers and you have gotten only 500 views in a hours why?
because, no matter how good your video and seo score. views depend on audience and people interests.
Everyone has different time schedules and algorithms that may not notify clients to view!
Not all topics garner a ton a views, and that’s totally fine 🙂
Your video volume is too low, please try to increase it.
Also, volume down the transition sound. Thanks
neil, some Youtubers are saying that they are earning 50K dollars per month in dropshipping. is they are really making that much and what is your opinion on them?
He’s an SEO guy. Not a make money youtuber
@Racky OP i know, i have huge respect on him. i’m just asking him is they are really making or they are doing for views? that’s it.
@Yous who is gurus?
If they have a big enough following, I’m sure they can make good money on it.
My blog got punished a lot. I owned a movie downloading site. But, my competitor is still at good spot. Even though his content is fully fake. God knows what Google is upto
Keep working at it, and building your audience. It takes time 🙂
this video helps a lot continue to share more
Thank you, I will
Everything is cool Neil, but how to find what to sell depending upon the customers needs when I am broke??
Find a problem that people are having and resolve it 🙂 That’s how you can find out what they need. You may need to find investors to invest.
Hi Niel, I’m a blogger, some of my post appear in feature snippets but the image of that blog post get cropped. Is there any way to include seprate image for features snippets ?
Google will decide whether or not they think having an image is relevant. There’s not much we can do except make sure our images are optimized for those keywords.
How To Get High-Ticket Client As A Freelance?
Show them the value you can provide for them
@Neil Patel Thanks your reply.
Your voice is low
Thanks for letting me know
Hi Neil, can you please upload a video about tools and resources for beginner blogwriters? I’m having trouble navigating many websites with information spread about everywhere. A video or article outlining: SEO Keyword Research tools which are cheap/free, things you should be aware of when writing blog, how to capitalize most, what CMS to use, etc. Thanks
I offer free content and SEO courses here that go over all of that 🙂 https://neilpatel.com/training/
@Neil Patel Thank you
Outstanding Information Sir.
Your scene transition sound effect is really make me startled! It’s a bit louder than it needs (or needn’t)
Thanks for the feedback 🙂