How I Turn a Boring Product Into a Marketing Success Behind My Most Successful Campaigns

It's easier to market something that's sexy than something that isn't. So what do you do when your product or your service just isn't sexy? Today I'm going to break down how I turn a boring product into a marketing success behind my most successful campaigns.

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Look, a lot of people reach out to me asking, hey Neil, I have a product or a service that is too boring. I don't know how to do marketing for a solution like this. The truth is most products aren't really that remarkable or interesting. You'll only be able to drive as much attention as your solution's ability to resolve a specific problem, the needs and the wants from your audience.

Here are a few things I do when it comes to making a boring solution, a marketing success.

First tip, create a narrative. How did you come up with that solution? What problems led you to creating that solution? In essence, you're creating a story. People love stories. Even in businesses, people want to know from the ups, the downs, what's the impact that it had on someone's life from using that product, how it changed it.

Tip number two, anchor your solution to problems, needs and wants. It's not about your solution. It's about how it makes your customer's lives better, easier, freshness, even elevates their status and what emotions are associated with it.

Tip number three, make it visual. Even with very abstract products like courses, showing people what's inside makes a material difference in their lives and improves conversions.

Create videos and content around that. I also want you to evoke emotions, sensations, smells, you know, auditory perceptions, go beyond the visual. Get to the synthetic aspect of what you're offering.

Tip number four, use humor, and don't be boring just because your product is. Look, Old Spice is deodorant, you know. Put some on here, put some on there. What else is there to it? You know what else there is to it? A dude on a horse talking about Old Spice or Dollar Shave Club using that funny video about shaving. Yeah, it's just razorblades, but it helped them turn into a billion dollar company. Don't take yourself too serious. Have fun, like I am with these videos.

Tip number five, paint a picture of what your solution is going to be able to do, to your customer's lives. Will it elevate your customer's status? Will it make them look more prestigious? Will it make something easier in their lives? How does it make it feel when that solved, you know, that big problem that they're facing? Will it make your customers look good in front of someone who they care about?

And if you do all of this, you'll solve these issues. So that's it, follow the tips. You're good to go.

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    29 Responses to How I Turn a Boring Product Into a Marketing Success Behind My Most Successful Campaigns

    1. James Mentor January 27, 2022 at 3:03 pm #

      Nice Neil – most marketers stay clear from this!! Nice work.

      • Neil Patel January 27, 2022 at 9:28 pm #

        Much appreciated!

    2. Shubham Sharma January 27, 2022 at 3:06 pm #

      I think automation is really sexy it’s making life more easier

      • Neil Patel January 27, 2022 at 9:28 pm #

        It is making life easier!

    3. BRS SHOAIB January 27, 2022 at 3:06 pm #

      Neil your videos are amazing bro

      • Neil Patel January 27, 2022 at 9:28 pm #

        Glad you like them!

    4. Electrical Gadgets SK January 27, 2022 at 3:07 pm #

      This is what I was looking for. Thank you neil. You are a great man. Actually I was also thinking about this strategy and this video confirmed it.

      • Purva Jain January 27, 2022 at 5:23 pm #

        How would you implement it through posts on social media Or website

      • Neil Patel January 27, 2022 at 9:29 pm #

        Glad it was helpful!

    5. Siméia Avellar | Negócios Digitais January 27, 2022 at 3:08 pm #

      Very nice tips Neil, Just wrote it down to use!

      • Neil Patel January 27, 2022 at 9:29 pm #

        Fantastic!

    6. Adepoju Femi January 27, 2022 at 3:15 pm #

      I love this Neil lets talk businesa

      • Neil Patel January 27, 2022 at 9:29 pm #

        Thank you!

    7. Adepoju Femi January 27, 2022 at 3:16 pm #

      Have sent a mail message

      • Neil Patel January 27, 2022 at 9:29 pm #

        I’ll keep an eye out for it!

    8. TTECH Solutions January 27, 2022 at 3:37 pm #

      Useful Tips. Thanks Neil!

      • Neil Patel January 27, 2022 at 9:29 pm #

        My pleasure!

    9. Nz January 27, 2022 at 4:06 pm #

      Manscaped. Bold and demystifying. Awesome. Thank you so much for these tips. Super helpful.

      • Neil Patel January 27, 2022 at 9:29 pm #

        You’re so welcome!

    10. Al January 27, 2022 at 4:50 pm #

      Your video is pure gold, Neil! What makes this video so great is how straightforward/simple your advice is. Thanks so much.

      • Neil Patel January 27, 2022 at 9:30 pm #

        Glad you enjoyed it!

    11. Kristin Moore January 27, 2022 at 4:50 pm #

      Great topic Neil. Thanks for the tips – it’s always great to look at marketing solutions from a different angle, especially for boring or difficult to market products.

      • Neil Patel January 27, 2022 at 9:30 pm #

        Absolutely! Happy to help 🙂

    12. Purva Jain January 27, 2022 at 5:22 pm #

      This is either regarding social media or website? To be narrative but how to explain the content either is it through post?

      • Neil Patel January 27, 2022 at 9:35 pm #

        Website!

    13. Usama M. January 27, 2022 at 5:28 pm #

      youre married? lol

      • Neil Patel January 27, 2022 at 9:30 pm #

        I am 🙂

    14. Olivera Cromwell January 27, 2022 at 5:50 pm #

      Hi, do you have any keywords strategy for merch by amazon?

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