How to Do SEO in a Competitive Industry When You Have No Money

They say it's impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget.
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They're wrong!

Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads.

Step #1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content.

Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings.

Step #2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using.

Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well.

This will ensure your content is more thorough, which will help boost your rankings. Make sure you don't just stuff in keywords, it has to flow naturally.

Step #3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing.

Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase.

If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I've also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.

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    34 Responses to How to Do SEO in a Competitive Industry When You Have No Money

    1. Peter Lawrence June 2, 2017 at 12:49 pm #

      Is the wordpress theme essential when trying to rank higher organically ?

      • Neil Patel June 2, 2017 at 3:22 pm #

        Nope, you can use any platform or any theme if you are using WordPress.

    2. Nirmal Kant June 17, 2017 at 4:49 am #

      Good stuff. Thanks for sharing valuable informations

      • Neil Patel June 18, 2017 at 12:19 am #

        You are welcome. 🙂

    3. Nikhil July 6, 2017 at 6:01 am #

      Neil,..its been a great learning experience with your video tutorials

      • Neil Patel July 6, 2017 at 3:06 pm #

        Thank you. I’m glad you found them useful Nikhil!

    4. Haroon Waqas July 17, 2017 at 9:26 pm #

      Thanks, Neil !!! I can easily learn from your video. thanks again. keep doing this <3

      • Neil Patel July 17, 2017 at 11:10 pm #

        No problem. Glad it is making learning easy.

    5. Geoffrey Ashok August 6, 2017 at 5:57 pm #

      Great content, Neil. Just subscribed to the channel 🙂 Keep more coming!

      • Neil Patel August 7, 2017 at 4:55 pm #

        Will do. Uploading a video right now. 🙂

    6. Vitor Leandro August 7, 2017 at 3:51 am #

      oh Neil finally you create a youtube channel I was missing it… great! sucess!!

    7. DMX820 August 17, 2017 at 9:34 pm #

      This was a good one.

      • Neil Patel August 19, 2017 at 8:17 pm #


    8. Idris Fashan August 30, 2017 at 1:14 pm #

      This is too juicy! Thanks, Neil. ☺️

      • Neil Patel August 30, 2017 at 7:08 pm #

        You are welcome.

    9. Aitzaz Basra September 10, 2017 at 5:51 am #

      Hi Neil!
      I always wanted you to come to Youtube. I was exicted when I saw you uploading video on Youtube regularly.

      • Neil Patel September 11, 2017 at 8:55 pm #

        Thanks! I love YouTube. It has been a great experience so far.

    10. Rohit Sharma September 10, 2017 at 1:34 pm #

      You’re genius man
      God bless you..
      Thanks for all help.

      • Neil Patel September 11, 2017 at 8:57 pm #

        You are welcome 🙂

    11. MS Entertainment September 14, 2017 at 4:26 pm #

      no matter heavily summered please put correct content/matter

      • Neil Patel September 14, 2017 at 7:53 pm #

        Any specifics you could provide would be helpful. I always want to improve.

    12. Vidsoul October 12, 2017 at 7:57 pm #

      I think you should apply for next Google CEO. My vote is confirm. BTW thanks for this video, keep doing awesome work.

      • Neil Patel October 12, 2017 at 9:40 pm #

        I don’t think I’m cut out for the job, but thanks! I appreciate your support. 🙂

    13. Senanur Duran October 17, 2017 at 4:30 pm #

      thank you so much u the man 🙂

      • Neil Patel October 17, 2017 at 5:10 pm #

        No problem!

    14. Sarah Jack November 4, 2017 at 10:00 am #

      I watched this video three times, the content is so amazingly awesome that I just want to watch it again….

      • Neil Patel November 5, 2017 at 4:09 pm #

        Thank you, Sarah! I’m glad you’re getting useful information from my videos 🙂

    15. Tech Nik December 10, 2017 at 2:05 am #

      where do you live

    16. Rabel Catayoc July 6, 2018 at 11:20 am #

      Thanks, Neil! Your video contents always want me to stay competitive in the SEO world. This one is tight! I love it! Thanks for doing this, man!

      • Neil Patel July 6, 2018 at 1:10 pm #

        Thanks a lot, Rabel! I appreciate the support!

    17. Iqbal Hariadi February 3, 2019 at 11:20 am #

      Thanks neil! Your videos helped a lot, really appreciate your content. Any chance coming to Jakarta? I’m marketer based here. Look forward to your reply!

      • Neil Patel February 3, 2019 at 9:47 pm #

        One day!

    18. Eddie Roberts February 4, 2019 at 8:18 am #

      Incredible! this is so me right now! thanks Neil!

      • Neil Patel February 4, 2019 at 10:46 am #

        You’re welcome!

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