How to Find The Ideal Backlink

If you want to rank higher in Google, you know you need backlinks, but if you just email a lot of random sites asking them to link to you, what happens? They ignore your emails, they never link back to you and your ranking stay flat and they never go to page one. Today I'm going to break down how you can find the ideal backlink.


First off, what I want you to do is go to Google and search for any keyword that you want to rank for. So let's say I want to rank for the term SEO company.

The first thing I would do is, go and see who ranks at the top. One of the sites, and I would avoid homepages, so look for websites that have internal pages ranking.

The reason being is, when a site ranks at the top and it's their homepage, a lot of times the people that link to that homepage most likely won't link to you. I also wouldn't look at any domain name where the keyword is the domain name.

So I typed in SEO company. And then what I want you to do is go to right? Again, and then type in the URL of the specific page that's ranking at the top. And then in the dropdown, I want you to click on URL, exact URL, and then click search.

And this will pull up a report in Ubersuggest that shows you all the people that are linking to that URL, and over time it shows you is it gaining you links or is it losing links? And you can even see on a daily basis how many are gained, how many are lost? This page is losing anywhere from one to two links a day and gaining one to two links a day.

What's interesting is, as you scroll down, you'll start seeing a list of all the URLs, that are more so websites, that are linking to this URL. And I filtered the links. The first filter I do is it shows all links I click on follow because any link that is a no-follow and I'm going to show you it here. These links don't really pass juice compared to the ones that click are that are more so follow.

So make sure you keep the one link per domain highlighted. And then I want you to click on the arrow next to the source. And this will load up, in URLs or in more other tabs, of all the people, on URLs, linking, to that site.

And I'm looking for all the people that are linking to, that competitor URL that's ranking high up. And it's really simple. I'll make a list of all the sites, and there's tons of them, right? And I look for the content rich ones, anything that's not content rich, I tend to ignore.

So we have four decent ones. And what I'll do is I'll simply send them a email, right? So this right here, this post is by, let's see who it's by. I'm trying to see. All right, it doesn't say who it's by, but I would just shoot them a email and you can find their email by just going to their contact page. Or, what I like doing is, I use a tool called and then I'll put in the URL.

And then I would just shoot them all emails, saying like, "Hey, Bob, "I noticed you wrote an article on the three web skills "that every modern employee should have. "And I noticed you linked out to Ignite Visibility. "I have a similar site, "but mine covers A, B and C that theirs didn't "and it'll help your visitors with A, B and C "or one, two, and three." And the more detailed you go, and then you say, "Hey, feel free and check it out here, if you like it, feel free and link out to me." That's it.

You'll send out 100 of these emails and you'll find that majority of people will still ignore you. But, you can get around three to five or six links. And if you do that every week and you send out 100 emails, I know that sounds like a lot of work, but trust me, if you do that for a few months, your rankings will start going up.

Then I may go to the next URL this one is, thrive agency. So thrive agency, I may end up clicking on this, and then I'll go back to Ubersuggest. And I would just put in the URL, and just make sure you have URL selected here, exact URL. And I would just reach out and see if they're open to linking.

And sometimes you'll put in a URL you may not find a lot of great links but it's just a pure numbers game. Here's mine. And I'm using this strategy to rank myself.

It's tedious, it's exhausting, but it works.

Most people don't get rankings and get the links they want because they're too lazy to put in the effort.

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    37 Responses to How to Find The Ideal Backlink

    1. Anwesha Srivastava March 11, 2021 at 4:19 pm #

      New to the concept of backlinks, thanks for the tutorial ✅

      • Neil Patel March 11, 2021 at 9:44 pm #

        Glad it was helpful!

    2. Nishant Nischal March 11, 2021 at 4:22 pm #

      My website is new and it has low domain authority then how should I approach other sites of high authority to link to my website. I tried this method but they never reply to my email.

      • Trippy Clock March 11, 2021 at 4:38 pm #

        From my very beginner experience, you have to blow any other article on the subject you want to rank for out of the water by providing deeper insight and more value.

        I didn’t have that kind of luck yet but i’m working my way there, best of luck for you sir!

      • Nishant Nischal March 11, 2021 at 5:39 pm #

        @Trippy Clock Yes thanks for your advice but I think most of them don’t look at the email.

      • Neil Patel March 11, 2021 at 9:45 pm #

        One thing you could try to do it message people who work for the company on LinkedIn as well! Try not to come off as salesy or promotional though.

    3. The Cynosure Girl March 11, 2021 at 4:23 pm #

      Thanks a lot for making this video sir.. But Do people give free backlinks because most of the time people ask for money?

      • Neil Patel March 11, 2021 at 9:46 pm #

        Yes free backlinks are still a thing. Don’t pay for backlinks.

    4. Trippy Clock March 11, 2021 at 4:31 pm #

      Backlinks are pure nightmare material, I’ve been blogging for 10 months now and my daily visitors are still close to 0 because so far, my only backlinks are from a web value checker.

      Blogging can be disheartening, especially in a saturated niche (which I opted for, go figure…), but i’m never giving up! I’m working hard to earn a backlink from you in the future Neil, great insight as always!

      • Neil Patel March 11, 2021 at 9:46 pm #

        Backlinks are probably the hardest part of SEO, I totally agree! Just keep on hustling and keep up the positive attitude 🙂

    5. Tomasz Dut March 11, 2021 at 4:36 pm #

      When you mail random they ignore you. When you mail not to random but they don’t know they not random they ignore you. We need a video how to let them know they are not random.

      • Neil Patel March 11, 2021 at 9:48 pm #

        Thanks for the suggestion 🙂 The key perspective is to add value to their page.

    6. Vinod Trivedi March 11, 2021 at 4:39 pm #

      When to make backlinks before or after the blog post and do, I need to send a different content to get a backlinks? Or the same content is which I would POST is enough?

      • Rahul Carpenter March 11, 2021 at 6:43 pm #

        after the blog post

      • Neil Patel March 11, 2021 at 9:47 pm #

        You publish the blog post and then try and get backlinks 🙂

    7. Vinod Trivedi March 11, 2021 at 4:40 pm #

      Many, times I’ve read buy expired domains to get Ranking higher on Google does this strategy work?

      • Neil Patel March 11, 2021 at 9:38 pm #

        They can be helpful, yes

    8. Vinod Trivedi March 11, 2021 at 4:41 pm #

      I’ve read that so many info graphics and tools get many backlinks but is this technique useful to the blogger who has just started?

      • Neil Patel March 11, 2021 at 9:38 pm #

        Yes 🙂

    9. Vinod Trivedi March 11, 2021 at 4:42 pm #

      Is there any need to make backlinks for a micro niche blog or without backlinks can I rank?

      • Neil Patel March 11, 2021 at 9:38 pm #

        Yes for all sites wanting to improve SEO backlinks are necessary 🙂

    10. damini parande March 11, 2021 at 4:51 pm #

      Hey Neil !! Do you plan to build a software tool to automate back linking?

      • Neil Patel March 11, 2021 at 9:38 pm #

        Maybe someday 🙂

    11. Ekbal Alam March 11, 2021 at 5:36 pm #

      As always Sir Neil Patel rocks!

      • Neil Patel March 11, 2021 at 9:39 pm #

        You rock!

    12. Md Robin March 11, 2021 at 5:57 pm #

      Sir….. ❤️❤️❤️ , You recognize me. I watched your every video.

      • Neil Patel March 11, 2021 at 9:39 pm #

        Thank you for that 🙂

    13. HD Movies March 11, 2021 at 6:37 pm #

      Thanku verry much for this video nile sir

      • Neil Patel March 11, 2021 at 9:39 pm #

        Most welcome

    14. Marketing Harry March 11, 2021 at 6:40 pm #

      Don’t be lazy, people. Appreciate the honesty and long explanation on how to find the ideal backlink. You said it so well – “It’s tedious, it’s exhausting, but it works”, and that’s the point!.

      • Neil Patel March 11, 2021 at 9:40 pm #

        Exactly 🙂

    15. Heidi Bille March 11, 2021 at 7:08 pm #

      What will you do if you are not allowed to send an unsolicited email? I live in Denmark and we are not allowed to send unsolicited email (it is considered spam) The rule is shortened to GDPR and the fines for violation are huge.

      • Neil Patel March 11, 2021 at 9:42 pm #

        If you’re emailing the contact on their website then it’s not unsolicited. 🙂

    16. Nabil C March 11, 2021 at 9:04 pm #

      Building relationships works much better

      • Neil Patel March 11, 2021 at 9:41 pm #

        That works too 🙂

    17. Bruno Fontes March 11, 2021 at 9:04 pm #

      Hey Neil! What about the 10 backlinks I earned from the same blog? Can Google think I’m doing blackhat, even if I earn the links with 1 month of diference? 10 backlinks from 1 single domain are worst then 10 backlinks from 10 domains? How worst they are?

    18. Martins Sulcs March 11, 2021 at 9:59 pm #

      The ideal backlink can be found on the RankdSEO backlink database. In fact, there are 950+ of them

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