So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]
This is the last lesson in week two and technically the last lesson of the course. If you miss any of the other previous lessons, you can find them all at NeilPatel.com/training and click on CRO Unlocked. RESOURCES & LINKS: ____________________________________________ Download the Assets mentioned in this course: Crazy Egg: ____________________________________________ Before we go over […]
Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able to thrive in the market. Without a proper marketing strategy, a company will not be able to gain new customers and expand their reach. Are […]
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and […]
Today is another day of CRO Unlocked. We're in week two, lesson two, where we're going to go over e-commerce strategies as well as some best practices. E-commerce sales have been booming last year alone $4.2 trillion worldwide, which is a ton of money, and is expected to grow to over $6.54 trillion by 2023. […]
There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same […]
Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build […]
Today is another day of CRO Unlocked. How do you use recordings? We talked about Crazy Egg last week. Crazy Egg is a tool that can help you see how your visitors engage with your website and figure out how you can modify them so you can easily improve your conversions. Now, one of the […]
Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single post on social media, or mention on a big blog? In fact, there’s even billion-dollar businesses that have gotten their start from single big influencers mentioning their products. And, surprisingly enough, it’s easier to […]
One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who needs what your business has to offer. The only thing you should have to do is capture their attention and easily be able to convince […]
