Should You Design Your Landing Pages From Scratch or Use Templates?

There are so many templates out there, do you really need to pay someone to help you with your landing page designs? Today I'm going to break down, if you should design your own landing page from scratch or use templates? Which one sells more? When you design your landing page from scratch, you'll have higher costs. A few skills that are involved that you need when you're designing from scratch.


One, you need a designer, a copywriter, a marketer and a developer. In essence, four things. Now, if you can do them all yourselves, great. If not, you're going to have to hire all from. Load time and speed become harder to manage as you have to optimize everything. You have to compress your own images, optimize your code for load time and performance.

A study on landing page conversion rates, and site speed by Portent showed that website conversion rates dropped by an average of 4.42% with each additional second of load time between zero seconds and five seconds. You also do a lot of AB testing to figure out what's causing the best conversion rates and what elements on your landing pages are causing the conversion rates to drop. And chances are, you're going to have greater odds of failure because there are a lot of small things that you need to do right.

And that's what makes it really difficult when you're designing or creating your own landing pages. If you've done this so many times, yeah, you probably know what to do, but if you haven't done it many times, then you're going to have to make a lot of changes and tweaks and constantly test.

Now on the flip side, when you use landing page templates, most companies that offer templates, offer ones that are battle-tested. In other words, if you have a book that you're selling, there are book landing pages, if you have a SAS product that you're selling, they have SAS landing pages and if you have a service-based business, they have service-based landing pages, that other people have tested and they're tracking what's working, what's not.

They'll look at the conversion rates from all the landing pages and see what improvements affect conversion rates and what improvements decrease conversion rates. You won't have to worry about load time as much, speed as much or even image sizes. All you have to do is focus on the marketing side, which is driving traffic to your landing pages.

Some platforms out there to check out that already have landing pages are LeadPages, Unbounce, ClickFunnels, Instapage, HubSpot. Now, if you asked me, "Neil, should I create a landing page from scratch or should I use a template?" What we've typically found is if you're a new business, you haven't done much marketing, go with the landing page templates.

Because if you do that, you'll know where to start and you're better off. But if you have a Large company, you're doing millions and millions of dollars in revenue, heck even millions in profits, and you've done marketing, you have your own marketing team, what I would recommend is you still look at the landing page templates but you have your own team building. What you're doing is you're looking to see what's working and then you're doing your own customized version of it.

That way, you're not starting from scratch, but then you're not using that quote-unquote, generic template that everyone else is using and it's a little bit more customized.

So in essence, you know, you would still use the templates, whether you have a big business or a small business, but more so for the bigger businesses, you're still designing it from scratch but using the template as more sort of a starting point so that way, you know what to build that'll work versus having to run all these tests from scratch and worry about copy and you know, all these elements that are going to just take forever to create from scratch.

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    40 Responses to Should You Design Your Landing Pages From Scratch or Use Templates?

    1. Stoked Marketer September 6, 2021 at 2:02 pm #

      Hey Neil, Quick question – what if some wants to offer landing page design, funnel services as a freelancer, how should he go about learning the all those paid tools ?? How to practice Conversion ?

      • Dhiraj sahu September 6, 2021 at 3:38 pm #

        First build your self build landing page for you then show it to others that you can develop a landing pages for them. share on social media and other platform. Thanks

      • Neil Patel September 6, 2021 at 9:46 pm #

        You need to start using the tools and practicing with them 🙂 That’s the best way to learn.

    2. Attizara Admin September 6, 2021 at 2:16 pm #

      Could you please give me a tips for new Marketing Agency?

    3. TechFactsGlobal September 6, 2021 at 2:17 pm #

      Any single tool helps to create landing page from existing URL’s with Autoresponder and conversion tracking comes with web hosting domain altogether in a single tool?

      • Neil Patel September 6, 2021 at 9:53 pm #

        I’m not sure of a tool that does that

    4. Prolanz Digitals September 6, 2021 at 2:23 pm #

      I will try unbounce but learnt it very expensive

      • Neil Patel September 6, 2021 at 9:48 pm #

        It’s worth it to try it out at least 🙂

    5. Bhushan Gawande September 6, 2021 at 2:45 pm #


      • Neil Patel September 6, 2021 at 9:54 pm #


    6. Bhushan Gawande September 6, 2021 at 2:47 pm #

      What is the starting of digital marketing
      How do we know that its working and iam on the right path

      • Neil Patel September 6, 2021 at 9:54 pm #

        If you’re seeing results then you know its working 🙂

    7. Prateek September 6, 2021 at 3:15 pm #

      If one is selling an Info product then which landing page would you recommend? A landing page to a sales letter funnel or a lead magnet funnel or an auto webinar funnel?

      • Motivational_Shots47 September 6, 2021 at 6:39 pm #

        How ru dear

      • Neil Patel September 6, 2021 at 10:02 pm #

        I would test with different methods and see what works best 🙂

    8. The Poralekha Ltd. September 6, 2021 at 3:18 pm #

      I am From Bangladesh! your video helps me ❤️ Thanks Neil

      • Sirenne M. September 6, 2021 at 6:58 pm #


      • Neil Patel September 6, 2021 at 10:02 pm #

        Happy to help 🙂

    9. Navtej Bhuria September 6, 2021 at 3:24 pm #

      Sir which is the best way to reduce your bounce rate

    10. Dhiraj sahu September 6, 2021 at 3:34 pm #

      Well explained, mainly we are using scratch landing pages for our clients and they are very satisfied, I never recommend templates to my client. we made according to their requirement and SEO Friendly too

      • Motivational_Shots47 September 6, 2021 at 6:39 pm #

        How r u dear

      • Motivational_Shots47 September 6, 2021 at 6:39 pm #

        God bless u dear how ru

      • Design Hub 360 Custom T Shirts & Apparel September 6, 2021 at 8:24 pm #

        Do you use page builders?

      • Neil Patel September 6, 2021 at 10:11 pm #

        That’s awesome! Glad you found something that works for your clients 🙂

    11. Mr Laxman September 6, 2021 at 4:26 pm #

      hey Neil petal pls Improve your sound quality volume we will listen out slow and unable listen

      • Neil Patel September 6, 2021 at 10:12 pm #

        Thanks for the tip!

    12. COSMERE September 6, 2021 at 5:01 pm #

      hi neil. audio is very low

      • Neil Patel September 6, 2021 at 10:12 pm #


    13. Rashed Silva September 6, 2021 at 5:14 pm #

      Question) which is more important for SEO 1) Permalinks 2)Breadcrumbs
      Question 2) is long permalink with short breadcrumb better for SEO or it’s better to have the keyword within the breadcrumb also (not only a category for ,example)

      • Motivational_Shots47 September 6, 2021 at 6:39 pm #

        How r u dear

      • Neil Patel September 6, 2021 at 10:14 pm #

        Both are important!

        You definitely just want your site to be easy to navigate. Yes adding the keyword can be helpful as long as it makes sense.

    14. SERIO Design FX - Digital Marketing Company September 6, 2021 at 5:32 pm #

      Isn’t your landing page just like walking into you business? Shouldn’t it look amazing based on your brand?

      • Motivational_Shots47 September 6, 2021 at 6:39 pm #

        God bless u how r u dear

      • Neil Patel September 6, 2021 at 10:15 pm #

        Yes it should definitely be based on your brand!

    15. Motivational_Shots47 September 6, 2021 at 6:39 pm #

      “Growth is the sun that a growth hacker revolves around.”

      • Neil Patel September 6, 2021 at 10:17 pm #

        Love it 🙂

    16. E M Goddard September 6, 2021 at 9:52 pm #

      Thanks Neil. Click Funnels works for me well. Do you build your own?

      • Neil Patel September 6, 2021 at 10:17 pm #

        Yes I typically build my own but I have used Click Funnels and its a great tool 🙂

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