The Anatomy Of A Perfect SEO Campaign | Neil Patel

I go over all these tips and tactics in these videos like content marketing, link building, but how do you integrate them into a SEO campaign? It's kind of confusing, right? Today I'm going to share with you the anatomy of a perfect SEO campaign. Not only am I going to end up breaking down what I want you to do to create the perfect SEO campaign, I'm going to walk you through it step by step, so that way, you can get results.


Google Search Console:



The first thing I want you to do to start off your SEO campaign is to map out the content gaps.

So, you got competition, you're competition may be more popular than you, less popular than you, who knows, but either way, you got competition.

And the thing is, if you have competition, they're getting traffic, two article or pages, that you're not getting traffic from.

But what a content gap looks at is when you go to Ubersuggest and you type in the URL of your competitor, scroll down, yeah you'll see their traffic, but go to a report called top pages.

This will break down all their popular pages in order from most popular to least popular. It even shows you the keywords that each of these pages is ranking for. This will help you identify what they're ranking for, what you're not ranking for.

A simple way, if it's a lot of data, you can just export that report into a CSV and just quickly delete all the articles that you have on your site that are similar and then keep the ones that you have not covered.

This is what's called the skyscraper technique. Whatever other people's content are in the top 10, you want to make sure yours is so much better that people won't dare to copy you.

The second thing I want you to do is identify internal linking opportunities. So, you can either do this through Ubersuggest or Google search console. Go and look at your top pages. These are the pages that are getting the best rankings, the most amount of traffic.

What you should be doing is making sure that you're linking to them internally on a regular, consistent basis. How many internal links do these pages have? Are they getting a ton of links, are they not?

The pages that are doing well, make sure you go to existing pages on your site and you're interlinking to them.

The third thing you need to do is leverage existing assets and content that you're already ranking for. I love calling this the land and expand strategy.

I love putting in those keywords into Ubersuggest, shows me all the long tail phrases, because if you already rank for the head term, there's a really high probability that you'll rank for the long tail version of it without much work, without any link building.

So, by integrating those long tail phrases within your content, rewriting it, make sure it's thorough, don't just stuff in those keywords, you'll also start picking up traffic there, as well.

The fourth thing you need to do is have a cohesive content calendar.

This is so important.

You know, there was a period of time, a month or so, where I didn't blog at all. Not only did my traffic go down, but then when I started blogging again, it took me roughly three months, that's three whole months, to recover back where I originally was.

That's how important it is to be consistent.

You don't want to take those breaks.

The last strategy I have for you, with your SEO campaign, you need to leverage content clusters and pillar pages.

So, for example, my blog is on online marketing, I may have a page on digital marketing that encompasses what digital marketing is and gives an overview and it's super-thorough and it may have roughly 10 thousand words, but in additional to that what I'm doing is I'm leveraging tools like AnswerThePublic to see all the questions people are typing around digital marketing.

I'm leveraging tools like Ubersuggest to see all the long tail phrases people are typing in related to digital marketing. I'm leveraging sites like Quora to see what questions people have around digital marketing. Then what I do is I start creating content around all these topics that aren't discussed on my sites, in other words, not just long tail phrases, but long tail phrases, questions, comparison articles.

All this data helps me round it out, so that way I'm covering every little aspect of digital marketing and I take all those subsections and I link to them from the main pillar page.

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    34 Responses to The Anatomy Of A Perfect SEO Campaign | Neil Patel

    1. Neil Patel August 12, 2019 at 1:09 pm #

      What part of your SEO campaign do you find to be the hardest to implement? Share in the comments below.

      • Hmd movies music August 12, 2019 at 2:24 pm #

        Good one
        Pls is hostinger good to host e commerce website or other website

      • dotnet August 12, 2019 at 2:56 pm #

        To get started SEO is the hardest to implement because my first thinking is all about to be rank number one. That’s my first experience, Neil.

      • Hmd movies music August 12, 2019 at 3:48 pm #

        Pls am taking about hosting.
        My question was that is hostinger good to host a website with?

      • Qazim Rama August 12, 2019 at 5:15 pm #

        Neil Patel as for me backlinks, is to hard to find any company to collaborate in this case…

      • I Live Life ILL - Zarifis Motivation August 12, 2019 at 5:24 pm #

        raising awareness of my brand.

    2. pankaj aswal August 12, 2019 at 2:04 pm #

      Really good information sir ..
      Thanku sir

      • Neil Patel August 12, 2019 at 4:44 pm #

        You are very welcome!

    3. Harshit August 12, 2019 at 2:06 pm #

      SEO is the #1 most difficult thing that I have ever come across in my life. Now I think that high school physics was still better T_T

      • Neil Patel August 12, 2019 at 4:44 pm #

        Keep working at it, Harshit!

    4. Social Media 55 August 12, 2019 at 2:15 pm #

      Good Monday Neil,

      I would like to know your thoughts on Domain Authority (DA) and how important that is when trying to win at SEO.

      • Neil Patel August 12, 2019 at 4:47 pm #

        It is important because it takes into consideration a number of different factors and metrics that show how your site performs.

      • Social Media 55 August 12, 2019 at 4:54 pm #

        Neil Patel I would invite you to tell me how I can improve my DA given my current position.

    5. Rstudioworks August 12, 2019 at 2:21 pm #

      Neil, thank you so much for your awesome content. You have been such an inspiration for me to start my own company. I apply as much knowledge as I can from what I have learnt from you! Keep rocking man!

      • Neil Patel August 12, 2019 at 4:47 pm #

        Thanks a lot!

    6. Advert Lines August 12, 2019 at 2:32 pm #

      Thank you for the new video Neil.

      • Neil Patel August 12, 2019 at 4:47 pm #

        You are very welcome!

    7. Nicola - Business Tips For Success August 12, 2019 at 2:32 pm #

      Very detailed analysis!

      • Neil Patel August 12, 2019 at 4:47 pm #

        I am glad you liked it!

    8. Paola Benavides August 12, 2019 at 2:49 pm #

      Thanks a lot for this video, very clear and simple!!

      • Neil Patel August 12, 2019 at 4:48 pm #

        You are very welcome, Paola!

    9. S_Roobel August 12, 2019 at 2:57 pm #

      Now that’s gonna work. Thank you Boss!

      • Neil Patel August 12, 2019 at 4:48 pm #

        You are very welcome!

    10. said ahmed August 12, 2019 at 2:57 pm #

      Thanks Neil. Perfect video and into the point

      • Neil Patel August 12, 2019 at 4:48 pm #

        Thanks, Said!

    11. Promothash Boruah August 12, 2019 at 3:23 pm #

      You’re the best. This 6.38 minutes has almost everything we need to do in SEO. By the way, I started working on Medium and let’s see how it impacts the traffic.

      • Neil Patel August 12, 2019 at 4:48 pm #

        Go for it 🙂

    12. Elle Wong August 12, 2019 at 5:26 pm #

      One of Neils best….Thinking this over with coffee…a small goldmine here…☺☺☺☺☺☺☺

    13. Carprincess August 12, 2019 at 5:33 pm #

      The hardest part is actually creating the content. I get stuck in ‘analysis paralysis’ all the time

    14. Sam Samo August 12, 2019 at 5:44 pm #

      Thanks Neil

    15. Tiziana Nenezic August 12, 2019 at 6:17 pm #

      You always offer the most solid advice. Thank you!

    16. Darrell Lischka August 12, 2019 at 7:01 pm #

      Great tips as usual Neil. I think a lot of people sometimes forget about places like Answer the public and Quora. Reddit is also another place to get some content ideas too.

    17. Jonas Munnich August 12, 2019 at 7:37 pm #

      Love these birdseye-views on SEO!

    18. Track5Media August 12, 2019 at 8:14 pm #

      Great stuff Neil! Those are some amazing tools!

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