Top-Performing Content Types for YouTube (The MASTER LIST) – Module 1 – Lesson 3 – YouTube Unlocked

Today's another day of YouTube Unlocked, where we teach you how to go from 0 to 100,000 subscribers on YouTube. And today's lesson is about content types.

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Video content can be very powerful to grow your views and reach. It's all about leveraging it in the right way. And to do that, you need to first understand the content types. Mastering the different types of content that you can create will help you generate the most amount of traffic. This allows you to interact with your audience on different channels, increase visibility, and each audience, what you'll learn, reacts differently based on the content types that you're leveraging.

Now with video content types, there's just more than just creating video content.

So, trends. You would want to jump on the latest trends because this is what gets searched a lot, like fidget spinners or the Harlem Shake. And you can figure out what's trending based on Google Trend or you can use Ubersuggest to see what's popular.

Challenges. Challenges are like the Tide Pod challenge. You know, although that wasn't necessarily healthy because you don't want people chewing Tide Pods.

And then you have social experiments. All you really need is a camera and a microphone for these. You can actually make a ton of money through social experiments by brand endorsement deals.

Another type of video is animals. My wife, literally, she doesn't do this as much on YouTube, but on Instagram she's constantly looking at dog videos and dogs and owners playing with their dogs. Like, she gets a kick out of it. I'm not talking about for like five minutes a day. I'm talking about sometimes for like 30, 40 minutes before she goes to sleep.

There's of course comparisons. You can do this on food or you can do this on workout types or fitness routines or even software types.

You can also do reviews of the best like web hosting services, best way to create a website, the list goes on and on, like the best toasters, the best cookies, the best cookie recipes.

Webinars are super effective. You can do like a type of content that mixes up where you're engaging within your webinar, answering questions, and selling on there.

Then there's travel and lifestyle. What is it like to go to different places? What are the food?What are their monuments? What should people watch out for? You also have celebrity types of videos. You can do videos with celebrities or celebrities have videos or get them to be part of it.

There's just so many different types of content types. And I know I went through them pretty fast and that's because I have a whole checklist for you. You can find them on, go to YouTube Unlocked, and this will give you a list of all the content types. Download it there. It'll break down how you can leverage them.

Keep in mind, when you're leveraging the content types, there's not necessarily one that does better than the other. You got to figure out what does well for your audience.

I recommend testing a handful of amount. You don't have to test all of them out. Test the ones that you think will do the best. Create videos, release them. Whatever's getting the most views and subscribers, start off there.

Now next week, I'm going to talk about how to get your videos rank on Google, advanced YouTube marketing strategies, I'm going to teach you seven lessons learned from the top 50 YouTube channels, and I'm also going to break down scripting and storyboarding for your videos.

And if you think you have writer's block or video creation block, whatever it's called for video generation, you shouldn't anymore because you have all these content types and you won't run out of ideas for a very long time.

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    30 Responses to Top-Performing Content Types for YouTube (The MASTER LIST) – Module 1 – Lesson 3 – YouTube Unlocked

    1. Kristian B TV - Online Business Tips October 10, 2020 at 2:09 pm #

      Thanks neil!

      • Neil Patel October 10, 2020 at 4:59 pm #

        You’re welcome, Kristian 🙂

    2. Nutty Esports October 10, 2020 at 2:10 pm #

      Hey Neil Small Question Do You know The New Indexing Issue coming in Google For Small Sites Now Called Discovered- Currently Not Indexed. Google Tweeted in Their Offical Twitter.

      • Neil Patel October 10, 2020 at 5:00 pm #

        Yea I’ve been hearing about this one.

        It means that Google has discovered your page but has not crawled it, so they schedule a time to crawl it.

    3. SEO Tools TV October 10, 2020 at 2:10 pm #

      Whatever you use – be consistent. All formats provide great results if you figure out how to use it. Content creators often fail in their first attempts. For example, over 50% of people don’t record the second audio podcast because they don’t see results. Is it really possible to see results from the first podcast? I recorded over a hundred podcasts when I get the first results. Today, I get over 2,000 downloads for my daily Russian audio podcast about marketing. Not bad, btw. Believe in yourself and continue creating one-two formats before getting results.

      • Neil Patel October 10, 2020 at 5:01 pm #

        Thanks for the great advice, friend!

    4. Vinod Trivedi October 10, 2020 at 2:11 pm #

      Sir, website building including homepage, static pages , shopping cart page how to customize the website please make video on this.

      • Neil Patel October 10, 2020 at 5:01 pm #

        It’s going to depend on which hosting platform you use

    5. Lorenz O October 10, 2020 at 2:12 pm #

      Thanks Niel I was waiting for this

      • Neil Patel October 10, 2020 at 5:01 pm #

        Perfect 🙂

    6. Vinod Trivedi October 10, 2020 at 2:13 pm #

      Please make different course series on the blog monetization strategies and how to generate millions from digital business.

      • Neil Patel October 10, 2020 at 5:01 pm #

        Thanks for the suggestion

    7. Newcolor October 10, 2020 at 2:27 pm #

      Thanks Neil, been curious about this lately. Looking for ways to pivot my content; I’ve been doing mostly tutorials, but would like to do other kinds of content without turning off my current subscribers.

      • Neil Patel October 10, 2020 at 5:02 pm #

        Go for it! 🙂

    8. Molokolulush October 10, 2020 at 2:37 pm #

      Lol, how can someone not know Pewdiepie? By the way, he doesn’t just do gaming videos.

      • Neil Patel October 10, 2020 at 5:03 pm #

        He’s a big name but not everyone may know about him!

    9. Sheevi and Rico October 10, 2020 at 2:38 pm #

      it’s really helpful neil

      • Neil Patel October 10, 2020 at 5:03 pm #

        Good 🙂

    10. Manoj Agadi October 10, 2020 at 2:52 pm #

      Very Good Information Video on how one can create different content types on YouTube based on their audience interest. Very Nice and great video once again sir.

      • Neil Patel October 10, 2020 at 5:04 pm #

        Many many thanks 🙂

    11. PAK BOOKKEEPING SERVICES October 10, 2020 at 3:03 pm #

      Sir, Plz make a video on YouTube SEO, how we find counties wise Keyword searches, with CPC, etc… and how we get views faster on youtube?? and channel growth.

      • Neil Patel October 10, 2020 at 5:05 pm #

        There’s a lot more videos to come on this course 🙂 Just wait

    12. AJ aY October 10, 2020 at 3:20 pm #

      Please make a youtube Tool niel.

      • Neil Patel October 10, 2020 at 5:05 pm #

        Ubersuggest Extension 🙂

    13. Compassionate Peer Counseling October 10, 2020 at 3:42 pm #

      Thank you for these lessons for YouTube! They are helpful as usual.

      • Neil Patel October 10, 2020 at 5:06 pm #

        My pleasure!

    14. Nel G Truth October 10, 2020 at 6:15 pm #

      Thank you for all the value that you provide!

      I have a question.
      Would the language in which I produce content affect organic reach?
      If I make videos in say hindi or tamil, what kind of naming, SEO etc would you suggest?

      Should I name my channel in English or otherwise?

    15. Learning Simplified October 10, 2020 at 6:46 pm #

      Really helpful. I am really slow and new. But your videos help!

    16. ISHRAT-UN-NISSA ASHIQ ALI VERTEJEE October 10, 2020 at 8:28 pm #

      Neil , I have a question
      Previously when i was searching on google your face logo appears everywhere with each link and sites but now it has disappeared. Tell me why ?
      I am the life time subscriber of UBERSUGGEST. And I am working as per your instructions . Kindly reply me

    17. The Happyblacky October 10, 2020 at 8:40 pm #

      This was so helpful. A friend sent one of your videos and I’m currently binge watching your videos and wow! Thank you for all the tips.

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