Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results)

Studying digital marketing, will help you learn more, but it doesn't guarantee that you'll get more traffic, sadly. Today I'm going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results.


I'm say you should stop studying digital marketing, if, and only if you've been studying it for six plus months to a year or even more, you haven't done any actual campaigns for your clients or yourself. You gave up after your failed campaign and if you haven't even implemented any of the things you've learned. Because you could be learning a lot about digital marketing.

So even if you tried one campaign or two campaigns on, let's say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven't tested out any of the other stuff, you need to go and start doing.

So step one, start by focusing on one marketing discipline. That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn't matter what it is.

Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize. The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is.

The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants? What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they're leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one.

Try to see how they're positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they're targeting.

Now, if you're not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook's Ad Library. Facebook's big. Everyone's on Facebook. You'll be able to see what they're running, and if they have a ton of engagement on those ads.

Probably is working better than the ones that don't have tons of engagement. It'll give you a direction of where you should go. It doesn't mean if you copy them, you'll be successful. It just gives you a rule of thumb on what direction you should go on.

The next step, create a minimal, viable campaign that works on some of the foundations that you've discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you're working on. Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further.

Next step, find other products, services, and clients in the same niche that don't compete with the first campaign that you've created, and apply what you've learned.

But here's the thing, if you learn so much and you keep learning, and you never implement, you won't understand the intricacies. There's always so much that you'll learn by just doing that's not taught through reading. So you got to actually take action.

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    27 Responses to Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results)

    1. Bloggerteck December 27, 2021 at 3:18 pm #

      Tips with motivation, thanks you so much sir

      • Neil Patel December 27, 2021 at 3:54 pm #

        Always welcome 🙂

    2. Dr A Tamizha Karthic December 27, 2021 at 3:22 pm #

      Purpose of sales funnel vs landing page ?

      • Neil Patel December 27, 2021 at 3:56 pm #

        A landing page is part of a sales funnel 🙂

      • Dr A Tamizha Karthic December 27, 2021 at 4:12 pm #

        @Neil Patel Thanks for the reply. We are learning a lot from the comments too.

    3. Akhilesh Kesharwani December 27, 2021 at 3:26 pm #

      Hello Neil Can you give any tips for,
      Wether using single keyword on multiple pages of website will boost the performance of seo or it will give negative affect,

      I am not doing this purposely i am doing this for my requirement.

      • Neil Patel December 27, 2021 at 3:57 pm #

        Only use a keyword on one page of your website, not multiple. You could suffer from keyword cannibalization.

      • Akhilesh Kesharwani December 27, 2021 at 4:03 pm #

        Thank You Soo Much For Your Reply

      • Nicolas Zoa Owono December 27, 2021 at 5:34 pm #

        @Neil Patel hi thanks so much for your reply. Until now I used à lot of keyword on a same page. And my results are not good. So do you think for blog post you advice to use only One keyword on blog post nowaday ?

    4. Mohamad December 27, 2021 at 3:27 pm #

      Why don’t you make a virtual place to train all digital marketers on real cases??
      Everyone teaches but no one provides training!

      If you build one let me be on your team 🙂

      • Neil Patel December 27, 2021 at 3:56 pm #

        Maybe someday 🙂

    5. Emon Hossain December 27, 2021 at 4:00 pm #

      Hello Sir, I am Learning SEO and step by step i will learn Email Marketing, Content Writing , SMM , SEM , etc in 6 month. can i learn for this time if i spend regular 10 hours time

      • Neil Patel December 27, 2021 at 4:08 pm #

        You can definitely learn the basics through courses, but the best way to learn in through experience in my opinion 🙂

      • Mo Mardini December 27, 2021 at 7:14 pm #

        @Neil Patel and the best way to get experience as unknown beginner?

    6. Aman Sahu December 27, 2021 at 4:00 pm #

      hey Neil can you tell me how to find digital marketing clients.

      • Neil Patel December 27, 2021 at 4:07 pm #

        Run ads to targeted audiences sing Facebook ads ands Google ads, SEO, and try cold calling as well 🙂

    7. Ahmed Raju December 27, 2021 at 4:10 pm #

      Sir will you please tell me how i can implement practically when i m learning SEO. And what should be the next subject after learning SEO

      • Ramesh Naidu December 27, 2021 at 4:28 pm #

        Content writing, SEO+content writing is great combination

    8. UTKARSH THE DIGITAL MARKETING AGENCY December 27, 2021 at 4:16 pm #

      100% True Neil

    9. SD Sudhirrram December 27, 2021 at 4:45 pm #

      Truly said as always. Thanks Neil.

    10. Archana Rani Verma December 27, 2021 at 5:03 pm #

      Hey Neil my query is let say I want to become digital marketing specialist so tell me what the steps i would take to reach that place. Because in digital marketing there are so many what we learn first seo,sem,smm . What will be the right path to reach that place digital marketing specialist. Please tell me in briefly this helps me a lot

    11. Ko Po Hui December 27, 2021 at 5:04 pm #

      Social media is where I got most of my traffic to my blog, especially from FB although at this point I don’t use any ads of whatsoever form mainly because it’s a person blog (not commercial one).

      And because I don’t have ads (also because of budget issue), I have to be more engaging to interact with my visitors in hope to see them come back more often.

      Once a while, I would select a few outdated blog posts to update and repurpose them to stay relevant.

    12. Keval December 27, 2021 at 6:14 pm #

      This is most important thing to do..
      Started doing more implementation than just looking at the things, real world experience is totally different, so if you are someone who is just started with digital marketing then go and implement with whatever you have. It will teach you more.
      Thank you Neel for the video

    13. Charles Edward December 27, 2021 at 6:25 pm #

      Thank you for this video, Neil. I really needed to hear this.

    14. Mary Tan-Hooper December 27, 2021 at 7:19 pm #

      This is so true. Thank you for sharing such useful tips. Starting with social media media and learning seo for content marketing

    15. Nouran Hosny December 27, 2021 at 8:22 pm #

      thanks Neil i needed this to go out their and try whet i have learnt

    16. Pakka Digital December 27, 2021 at 8:35 pm #

      How to earn while learning and practicing in real time ??

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